On the left: a rendering of potential apartments in the current Trinity Presbyterian Church parking lot. A Catalyst 2.0 view of North Tennessee Avenue with the NoBay complex on the right and the outline of a proposed building on the current Oak Street parking lot behind it. “If a developer wants to know what kind of action is happening in downtown Lakeland, it can now find it all in one place,” Scruggs said, noting al that is needed is “an infrastructure plan that goes along with it.” A slide from Scruggs’ presentation showing an early screenshot of the Catalyst 2.0 visualization.
The key to visualizing Catalyst 2.0 possibilities with The Apiary tool is that it provides the “certainty” that developers and investors seek, he said, “I don’t think Catalyst 1.0 can take credit for all that, but it sure did help,” Scruggs said, adding that the updated plan will “ expand the Catalyst success story beyond the shores of Lake Mirror and the entire downtown.” The LEDC estimated in December that with addition of Summit’s employees, about 7,000 people work in downtown Lakeland during weekday business hours. This spring, Summit Consulting, a Lakeland-based workers’ compensation insurance company, will complete its eight-story, $50 million headquarters on Massachusetts Avenue bringing 500 employees to work downtown. View Scruggs’ presentation about Catalyst 2.0 here or at the end of this article.
#WEB 3.0 VISUALIZER PROGRAM FULL#
“Things kind of exploded around Lake Mirror” with the Mirrorton apartment complex “breaking ground, completed now and full and already raising the rents,” he said. The opening, also in February 2020, of Catapult 3.0, LEDC’s $13 million, 38,000-square-foot, three-story business incubator on Lake Mirror.February 2020 openings of the 850-space Heritage Plaza parking garage.The January 2020 opening of The Joinery.That Catalyst 1.0 plan included high-rise buildings, parking garages and a sports complex at “catalyst sites.” Several of those initiatives have materialized within the last few years, Scruggs said, with more than $150 million in private capital investment in downtown since 2019.Ĭatalyst 1.0 milestones cited by Scruggs included:
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